Sr. Manager, Strategic Insights

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

As one of Canada’s leading grocery retailers, we serve millions of customers every week across diverse communities. Our vision is to be the most trusted and innovative food retailer in the country, helping Canadians live life well. To do that, we rely on forward-thinking insights that shape strategy, improve customer experience, and unlock growth opportunities.

Role Mandate

The Senior Manager, Strategic Insights will be responsible for leading a high-impact insights team that brings the voice of the customer, market, and competitive environment into strategic decision-making. This role will play a pivotal part in shaping the company’s growth agenda—translating complex data into actionable recommendations that drive business outcomes in merchandising, marketing, loyalty, digital, and store experience.

Key Responsibilities

• Strategic Leadership: Lead the insights agenda to deliver strategic directions to support enterprise priorities—growth, customer loyalty, affordability, and innovation.
• Customer & Market Research: Oversee design, execution, and analysis of primary and secondary research, ensuring insights reflect Canada’s multicultural customer base.
• Advanced Analytics: Partner with data science, category management, and loyalty teams to uncover deep behavioral, attitudinal, and trend insights.
• Consultative Influence: Lead projects and act as a trusted advisor to senior leadership, framing insights to inform decisions on assortment, pricing, brand positioning, and experience design.
• Team Leadership: Coach and mentor a team of insights professionals; foster a culture of curiosity, collaboration, and evidence-based decision-making.
• Innovation Scanning: Monitor grocery, retail, and consumer trends (including digital adoption, health/wellness, sustainability, and affordability) to identify growth opportunities.
• Cross-functional Collaboration: Build strong partnerships with multiple stakeholder teams to drive collaboration, direction and embed insights across the business.

Qualifications & Experience

• Bachelor’s degree in Psychology, Sociology, Marketing, Economics, Statistics, or related field; Master’s degree an asset.
• 8–12 years of progressive experience in consumer insights, market research, strategy, or analytics, preferably within grocery, retail, or CPG.
• Strong expertise in qualitative and quantitative research methods, market segmentation, and brand/consumer tracking.
• Experience working with advanced analytics, loyalty/customer data, and digital engagement metrics.
• A strategic and curious approach to problem solving, looking at business problems holistically and creatively.
• Exceptional ability to synthesize data into compelling narratives for senior executives.
• Proven track record of influencing at the executive level and driving business impact through insights.
• Strong people leadership skills with experience managing and developing teams.
• Bilingual (English/French) an asset.

What We Offer

• Competitive compensation and performance-based incentives.
• Comprehensive health and wellness benefits.
• Pension and retirement savings plans.
• Flexible hybrid work model.
• Opportunities for growth in one of Canada’s largest and most dynamic industries.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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