Sr. Manager, External Communications - Brands

Location:

243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work.  We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

We are seeking a dynamic and strategic Senior Manager of Communications to join the Shoppers Drug Mart Communications team. This is a critical role responsible for leading the internal and external communications strategy across the core pillars of Front Store, Beauty, and Owned Brands. 

The ideal candidate is a seasoned communications professional who can navigate the fast-paced world of retail. You will be a trusted advisor to the business, protecting and promoting our reputation by telling compelling stories that resonate with media, consumers, external stakeholders, and our own internal teams. As an experienced people leader, you will be responsible for the leadership and development of a Communications Specialist.

WHAT YOU'LL DO:

• Develop & Execute Integrated Strategies: Design and implement comprehensive internal and external communication plans that support business objectives. 

• Elevate our Retail & Beauty Brands: Collaborate closely with our marketing partners on campaigns that highlight our iconic retail promotions, owned brands (e.g., Quo Beauty, Life Brand), and exclusive brand partnerships to drive engagement and sales. 

• Lead Media & Public Relations: Act as a primary contact for media and cultivate strong relationships with journalists, influencers, and industry partners. Proactively secure positive coverage and manage reactive issues with sound judgment and speed. 

• Drive Internal Communications: Ensure our store teams and corporate colleagues are informed, engaged, and aligned with our strategic priorities through clear and impactful internal messaging. 

• Stakeholder & Agency Management: Collaborate seamlessly with internal leaders across Marketing, Operations, Pharmacy, and Legal. Manage external agency partners to ensure flawless execution and measurable results. 

• Financial Stewardship: Oversee and manage all budget elements associated with your communication campaigns and initiatives. 

WHAT YOU'LL BRING:

• A minimum of 7-10 years of progressive experience in corporate communications, public relations, or a related field. 

• Proven track record of developing and executing successful communication strategies in a fast-paced, complex organization. Experience in retail, consumer brands, and/or healthcare/pharmaceutical sectors is highly advantageous. 

• Exceptional written and verbal communication skills, with a demonstrated ability to craft compelling narratives for diverse audiences and advise senior leadership. 

• Strong media relations and issues management experience, with a portfolio of successful campaigns and placements. 

• A strategic mindset with the ability to manage multiple high-priority projects simultaneously without sacrificing quality. 

• A strong track record for leadership of direct reports.

• Experience managing agency partners and program budgets effectively. 

• A collaborative spirit and the ability to build strong relationships with stakeholders at all levels.

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand.   Benefit from a purchase discount program, competitive pay and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture.  We believe great people model our values, are authentic, build trust and make connections. 

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today. 

Employment Type:

Full time

Type of Role:

Regular

Shoppers Drug Mart Inc. recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

Hiring Range / Échelle salariale à l’embauche :

$100,000.00 - $132,000.00 / 100.000,00$ - 132.000,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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