Marketing

Sr. Manager, Experiential Marketing - 12mth Contract

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Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Role Mandate:

This role is responsible for the development and execution of experiential programs to support the growth of Loblaw’s control brands, national brands and divisions.

Accountabilities:

  • Collaborating with other members of the Marketing team, develop and execute marketing programs and activations to support the growth of Loblaw’s control brand businesses, national brands and banners.
  • Working with internal stakeholders, to develop and execute flawless in-store programs (demo) and onsite activations (both in and out of store).
  • Lead all in store demo programs including National Brands, Liquor Brands and Control Brands
  • Continuous measurement of demo programs, activation programs in order to recognize opportunities and improvements
  • Lead and inspire all agency partners in recognizing and achieving the team’s and company’s objectives and deliverables
  • Oversee all work put through the Experiential team and ensuring that the proper agency partners have been selected
  • Working with internal subject matter experts and external agency partners to strategize, develop and execute communication and activation programs to support national marketing initiatives.
  • Working with category management teams and product developers, developing and executing marketing strategies to support sales growth of key product categories.
  • Evaluate key learning’s from previous programs to build stronger activations and programs
  • Establish and maintain budgets for the aforementioned marketing activities.   Develop creative solutions to save costs and resources (ads, media, collateral, agency fees etc.)
  • Liaise between creative /production teams and internal teams to ensure creative adheres to all marketing and trademark rules, aligns with overall strategy and objectives
  • Actively monitor all projects, from conceptual development to creative design and specification to post analysis ensuring strategic alignment, completeness and accuracy.
  • Manage all internal atrium activations from development to execution
  • Work with EPG and vendors  to negotiate and develop all sponsorship contracts, Statement of Works and invoicing
  • Setting frequent touchpoints with key stakeholders to maintain level of service (status meetings, QBR’s)

Role Requirements:

  • University or college degree in business, marketing or an equivalent degree in a field of study related to the job.
  • 7-10 years of relevant work experience in retailing, advertising, marketing or merchandising environment.
  • Available to work weekends and off hours both in and out of city to manage programs for the duration of the activation
  • Able to manage a multi-person team providing strategic leadership, support and writing performance reviews

Core Competencies:

  • Able to multi-task with strong project and time management skills with the ability to prioritize competing projects
  • Exceptional interpersonal skills in order to effectively source information, obtain approvals, build relationships, and provide sufficient influence to achieve success
  • Creative problem solver and strategic thinker with a strong work ethic and ability to work independently in a fast-paced environment
  • Excellent analytical and negotiation skills.
  • Attention to detail
  • Self motivator who can take initiative
  • Strong communication skills, able to express themselves clear and logical through all forms of written and oral communication (leading huddles)
  • Passionate and confident in their tone and manner
  • Able to lead a multi person team involving internal and external team members (agency leads and direct reports)
  • Strong negotiation skills

Key Measures (Performance indicators):

  • Marketing communication effectiveness to drive awareness, sales and return on marketing investment.
  • Ability to work with a high degree of detail and accuracy in a fast-paced environment constantly meeting deadlines.
  • Ability to deliver programs that are within budget and time and meets all objectives
  • Creation of clearly positioned marketing collateral that meets communication and image enhancement objectives.
  • Recognizing KPI’s prior to start of program and delivering against them

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.