Marketing

Sr. Manager, Brand Marketing, Joe Fresh

Joe Fresh Standalone
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Founded in 2006, Joe Fresh is a leading source for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children. Joe Fresh delivers quality and compelling value in categories spanning in apparel, accessories, and footwear. Joe Fresh collections are polished and sophisticated, with a focus on essential designs that appeal to a broad range of style-savvy consumers. With more than 350 Joe Fresh departments from coast to coast, the Joe fresh network is more than a great place to shop, it’s a great place to work. We’re committed to building our talented team who champion collaboration, kindness, and inclusivity. We are looking for innovative, hardworking, and collaborative team members for our Joe Fresh team. Join our team in our goal of helping Canadians Live Life Well®.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Why is this role important: 

The Sr. Manager, Brand Marketing plays a critical leadership role in shaping and stewarding the Joe Fresh brand across all consumer touchpoints. This role translates enterprise and divisional strategies into integrated brand and campaign strategies that strengthen brand health, drive consumer relevance, and deliver measurable business impact.

Unlike traditional category-based roles, this position leads Tier 1 brand campaigns and oversees always-on brand initiatives, including social, influencer, and evergreen assets. The Sr. Manager serves as a key connector across Loblaw enterprise partners, ensuring seamless integration of Joe Fresh into larger enterprise campaigns while maintaining a consistent and compelling brand presence.

This role oversees a team responsible for full-funnel campaign development—from brief through execution—and is accountable for the long-term growth, performance, and health of the Joe Fresh brand.


What you'll do: 

  • Campaign/Program Strategy:  Lead end-to-end strategy and execution of Tier 1 brand campaigns, from brief development through creative execution and launch. Translate brand-level strategy into integrated campaign strategies across paid, owned, and earned channels. Ensure campaigns align with brand positioning while driving measurable awareness, engagement, and business outcomes Partner closely with internal and external creative teams to deliver high-impact, brand-building campaigns

  • Integrated Communications: Social & influencer pod will ladder up to this role. Champion the creation of new partnerships and drive best in class content creation, creator partners and community engagement. Drive innovation across digital and content-first platforms to maintain cultural relevance and connection with our customer.

  • Campaign Planning & Execution: Leads the execution of marketing campaigns for portfolio and ensures execution aligns with annual plan objectives; acts as a key point of contact for agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative 

  • People Leadership: Manages team performance against marketing portfolio and campaign objectives and important metrics through mentorship and professional development 

  • Partnership: Acts as an advisor to category counterparts; collaborates across the Marketing organization and with other key partners to drive standard processes, shared takeaways, and efficiencies 

  • Innovation: Collaborates with partners to incorporate powerful, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best in class campaigns 

  • Annual Planning: Supports leadership in the development of annual marketing plans 

What you bring: 

  • Translating marketing strategy into execution 

  • Strong knowledge of both traditional and digital marketing practices 

  • Marketing communication 

  • Brand strategy & positioning 

  • Developing marketing insights from data & analytics 

  • Budget management 

  • Project management 

  • 8 years of experience 

  • 4-5 years in brand manager role, managing marketing campaigns

How You’ll Succeed:
At Joe Fresh, we seek great people to continually strengthen our culture.  We believe great people model our values, are authentic, build trust and make connections. 

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

Joe Fresh recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Hiring Range / Échelle salariale à l’embauche :

$100,000.00 - $132,000.00 / 100.000,00$ - 132.000,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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