Specialist, Retention & Engagement
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
As a Specialist, Retention & Engagement for the PC Optimum Digital team, you will play a key role in executing lifecycle marketing strategies that keep our member base active, loyal, and engaged across our digital ecosystem.
With one of the largest loyalty programs in Canada, this role is focused on understanding our members and delivering relevant, personalized communications that drive meaningful engagement. You will support the development and execution of our base marketing strategy, with a strong emphasis on managing communications across channels and optimizing the member experience through targeted, data-driven campaigns.
Working closely with cross-functional partners across the Loblaw enterprise, you will help bring our lifecycle and engagement strategies to life through best-in-class CRM execution.
What You’ll Do
Lifecycle (CRM) Strategy & Communications
Support the development and execution of lifecycle marketing strategies across key member moments
Own the day-to-day management of communications across digital channels (email, push notifications, SMS), ensuring messaging is relevant, timely, and personalized
Translate business objectives into clear, compelling member-facing messaging and journeys
Support always-on and triggered marketing programs that drive repeat engagement and retention
Campaign Planning & Execution
Execute end-to-end CRM campaigns, including briefing, creative reviews, and QA
Manage campaign calendars and coordinate across stakeholders to ensure timely delivery
Partner with creative and brand teams to develop and refine messaging and assets
Support testing strategies (A/B, multivariate) to continuously optimize performance
Personalization & Targeting
Apply segmentation and targeting strategies to deliver more relevant member experiences
Support the execution of personalized campaigns and offers, leveraging insights and past performance
Identify opportunities to enhance communications through better use of data and automation
Reporting & Insights
Monitor campaign performance and track against key KPIs (engagement, conversion, retention)
Analyze results and provide actionable insights and recommendations to improve future campaigns
Partner with Analytics teams to better understand member behavior and inform strategy
Cross-Functional Collaboration & Innovation
Collaborate with cross-functional stakeholders to execute campaigns
Contribute ideas to improve lifecycle journeys, messaging strategies, and overall member experience
Stay up to date on CRM and lifecycle marketing best practices to support ongoing innovation
What You’ll Bring
2–4+ years of experience in CRM, lifecycle marketing, or digital marketing (B2C preferred)
Strong understanding of customer lifecycle marketing, segmentation, and personalization
Hands-on experience executing multi-channel campaigns (email, push, SMS, etc.)
Analytical mindset with the ability to interpret campaign performance and generate insights
Strong attention to detail and project management skills
Excellent communication and collaboration skills
Bilingual English/French is an asset
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
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