Marketing

Specialist, Brand Marketing

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Location:

243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work.  We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

About Shoppers Drug Mart Marketing Team:

As Canada's Leading Health, Wellness and Beauty Retailer with convenient stores located in virtually every neighbourhood, Shoppers Drug Mart makes everyday life easier for Canadians from all walks of life. Powered by our passion for customers, leading loyalty programs like PC OptimumTM, and full service in-house creative & media agencies, Shoppers Drug Mart Marketing Department closely collaborates with key functions such as Category Management and Merchandising to defend and grow our market leadership, build brand equity, implement promotions, collaborate with leading manufacturers on shopper marketing programs, and more.

Location:

Based out of Shoppers Drug Mart Head Office at 243 Consumers Road, Toronto, ON. You will work flexibly with a hybrid model of being in-person at the SDM Head Office 4 days per week with 1 day of work-from-home.

Why is this role important:

The Brand Marketing Specialist provides tactical support for the development and execution of Personal Care, OTC, Cross Category and Community Investments marketing campaigns and programs. Reporting to a Sr. Marketing Manager, you will be a key player responsible for coordinating and implementing a wide range of Shoppers Drug Mart's marketing activities, from brand building campaigns involving our charity foundation, to category marketing strategies, and shopper marketing programs partnering with leading consumer brands (eg. P&G, L’Oreal, Kenvue, etc.). This role is an early step in the brand marketing career path and supports cross-functional campaign teams through close analysis of insights and trends while owning the details in campaign delivery to ensure seamless execution.

What you'll do:

  • Creative Execution: Develop clear and comprehensive executional briefs to support marketing campaign/program development. Coordinate with internal teams (e.g., Loblaw Agency, Loblaw Digital) and external agency partners to manage creative reviews, approvals, and timelines. Ensure all assets align with brand guidelines and consolidate stakeholder feedback into actionable direction.

  • Deployment Execution: Work with internal stakeholders (Category Management, Legal, Merchandising, Business Analytics, Operations, etc.) to deliver business objectives. Support the end-to-end execution of brand, category, and shopper marketing programs, ensuring campaigns launch on time and on budget. Maintain detailed project timelines using tools such as Workfront, track deliverables across cross-functional teams, and monitor in-flight performance, flagging optimization opportunities as needed.

  • Optimize, Develop Insights & Best Practices: Assist in compiling campaign performance reports and analyzing key metrics to identify trends and insights. Participate in post-mortems, document learnings, and support continuous campaign and program improvement through the development of job aids and process documentation.

  • Vendor Management: Support external CPG brand partners (e.g., Unilever, Haleon, Church & Dwight) in executing joint marketing programs, ensuring accuracy and alignment with internal processes, including inputting and tracking vendor promotional offers and revenue.

  • Project Management: Maintain timelines and update dashboards, trackers, and reporting tools as required.

We're Looking for an Individual who is:

  • Passionate about brand building, cause marketing, personal care and OTC categories

  • Consumer- and customer-obsessed

  • Highly detail-oriented

  • An enthusiastic team player with the ability to rally others around a common goal

  • Organized and adaptable, able to thrive in a fast-paced environment

  • Skilled at sourcing information, obtaining approvals, and collaborating effectively with others.

  • Resourceful, self-motivated, and proactive

  • A collaborative teammate with strong communication skills

  • Interested in developing a strong foundation in brand management, insight/analytics and retail marketing through working on one of Canada’s most trusted brands - Shoppers Drug Mart.

  • Wants to have fun, be rewarded, and form lifelong industry relationships!

What you bring:

  • 1–3 years of experience in Retail/Brand Marketing or within a marketing agency environment.

  • Strong project management and operational skills, with the ability to manage multiple priorities in a fast-paced environment while maintaining exceptional attention to detail.

  • A passion for brand building and marketing, with a resourceful, customer-focused mindset and solid business acumen.

  • Collaborative and effective communicator, able to build cross-functional relationships, source information, and secure approvals to move work forward.

  • Experience supporting brand communications, creative development, and media strategy (traditional and digital), with the ability to translate data and analytics into actionable insights that drive campaign performance.

  • Demonstrated proficiency with Word, Excel and PowerPoint

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand.   Benefit from a purchase discount program, competitive pay and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture.  We believe great people model our values, are authentic, build trust and make connections. 

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today. 

Employment Type:

Full time

Type of Role:

Regular

Shoppers Drug Mart Inc. recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

Hiring Range / Échelle salariale à l’embauche :

$60,000.00 - $82,500.00 / 60.000,00$ - 82.500,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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