Social Media Manager, PC Financial - 6 Month Contract
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Do you have a passion for product marketing and creating impactful, engaging content? The Social Media Manager, PC Financial is a key member of our Control Brands team, championing one of Canada’s most iconic financial brands through compelling, innovative, and platform-first social content.
This role sits at the intersection of creative storytelling, channel execution, and performance-driven optimization. You’ll bridge the gap between creative teams, brand partners, and enterprise stakeholders—bringing ideas to life, managing day-to-day social execution, and using insights to continually refine our approach.
We’re looking for a collaborative, strategic thinker who balances creativity with operational excellence and data-driven decision-making.
Content Production & Management
What you’ll do
Develop and bring innovative, social-first content ideas to life across the PC Financial portfolio.
Partner closely with Creative and Content teams to shape storytelling initiatives that highlight brand value and resonate with social communities.
Oversee content production end-to-end—from ideation and briefing through production, post-production, and launch.
Lead and support production efforts, including coordinating shoots, managing talent, and ensuring smooth on-set logistics.
Ensure content aligns with brand guidelines, platform best practices, and consumer insights while meeting business objectives.
Present and advocate for creative concepts with confidence, ensuring strong alignment across internal and external stakeholders.
Stay ahead of social trends, emerging formats, and new platforms to continuously evolve our creative approach.
What you’ll bring to the role
A background in Social Media, Marketing, Communications, or a related field.
Proven experience managing content production across multiple social platforms.
A strong ability to translate creative ideas into executable plans that deliver against brand and business goals.
Comfort collaborating with cross-functional teams and external partners to bring ideas to life.
Exceptional organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
Social Media Management
What you’ll do
Build PCF’s strategic approach on social, rooted in business objectives and social media insights.
Manage the day-to-day operations of brand social media channels, including content scheduling.
Execute social activations from strategy and planning through to launch and wrap-up.
Optimize content to drive engagement, brand resonance, and community growth.
Work closely with Brand, Media, and Enterprise teams to ensure social efforts are integrated into broader marketing plans.
Stay informed on platform updates, best practices, and relevant social media regulations to ensure compliance.
What you’ll bring to the role
Direct experience developing social strategy as defined as channel mix, audience development and creative positioning.
Demonstrated experience managing brand social channels from strategy through execution.
Deep understanding of major social platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
Excellent writing, editing, and storytelling skills tailored for social audiences.
The ability to work autonomously while contributing effectively as part of an integrated team.
Experience with both organic and paid social is considered an asset.
Reporting, Analytics & Optimization
What you’ll do
Analyze social media performance using platform and third-party tools to surface insights and trends.
Deliver regular reporting that connects content and channel performance to broader business objectives.
Use data to inform content strategy, optimize performance, and guide future recommendations.
Monitor competitors and industry trends to identify opportunities for differentiation and improvement.
Partner with internal stakeholders to translate insights into actionable next steps.
What you’ll bring to the role
A strong analytical mindset with the ability to interpret data and turn it into clear, actionable insights.
Working knowledge of social media management and analytics tools (e.g., Meta Business Suite, Social Studio, Sprout or similar).
Comfort balancing flawless execution with a clear line of sight to the bigger strategic picture.
Sound judgment and problem-solving skills when navigating day-to-day operational challenges.
A proactive, curious approach to learning and continuous improvement.
Why This Role Matters
This role plays a critical part in shaping how millions of Canadians experience and connect with our PC Financial on social. By combining strong creative execution with thoughtful channel management and performance-driven insights, you’ll help ensure our brands continue to show up in relevant, meaningful, and impactful ways.
If you’re excited to champion iconic brands, collaborate with talented teams, and push social forward with creativity and purpose—we’d love to hear from you.
Pay Transparency
Kindly note that this is an hourly contract position, hence pay will be administered on an hourly basis. The hourly rate for this position is $40/hour for the entire duration of the contract. Candidates are welcome to ask pay-related questions during their initial screening interview.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
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