Social Analytics Manager - 12 Month Contract
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Why This Role is Important
We are seeking a highly strategic and analytically driven Manager, Social Analytics to lead measurement, insights, and data strategy across social. This role is critical in transforming social from a reporting function into a decision-making engine that drives business impact.
As the enterprise Subject Matter Expert, you will connect social performance to broader marketing and business outcomes, turning data into clear, actionable insights that inform content, community management, and brand strategy.
You will play a key role in building a standardized, scalable analytics ecosystem, ensuring social signals (engagement, sentiment, community) are fully leveraged to drive brand equity, cultural relevance, and growth.
What you’ll do
Lead the measurement, analysis, and reporting of social performance across organic channels, aligned to business objectives
Define, evolve, and standardize KPIs that move beyond platform metrics to reflect engagement quality, sentiment, and business impact
Build dashboards, scorecards, and reporting systems that enable real-time decision-making and optimization
Translate complex data into clear, actionable insights that influence content, creative, media, and investment strategies
Identify trends, opportunities, and risks across owned, competitor, and industry data
Establish a standardized, scalable data architecture across brands and platforms
Develop and implement measurement frameworks, methodologies, and governance to ensure consistency and data integrity
Partner cross-functionally with Social, Creative, Content, Community Management, Media, and Brand teams to embed insights into strategy
Act as the internal voice of performance, ensuring insights are not just reported, but acted upon
Lead relationships with analytics and martech partners (e.g., Sprout, platform tools, data providers)
Upskill teams and stakeholders on analytics frameworks, tools, and data interpretation
Improve and automate workflows to increase efficiency and scale reporting across the enterprise
What you’ll need
5–8+ years of experience in social analytics, digital analytics, or marketing insights
Deep expertise across social platforms (paid and organic), measurement frameworks, and analytics tools
Strong understanding of the broader marketing ecosystem (media, CRM, ecommerce, brand strategy)
Experience building dashboards, scorecards, and scalable reporting systems
Deep understanding of social analytics and listening tools (e.g., Sprout Social or similar platforms)
Proven ability to translate data into clear, compelling business insights and narratives
Experience working cross-functionally with multiple stakeholders and influencing senior leaders
Strong analytical, problem-solving, and critical thinking skills
Excellent communication and storytelling abilities
Post-secondary education in marketing, analytics, business, or a related field
Nice to Have
Experience integrating social data with broader enterprise data systems
Familiarity with data visualization tools (e.g., Tableau, Power BI)
Experience in retail, CPG, or high-volume, multi-brand environments
Experience building or evolving measurement frameworks at scale
How you’ll succeed
In this role, success means shifting social analytics from reporting to impact. You will:
Build trust in data as a core driver of decision-making
Enable teams to move faster through clear, actionable insights
Standardize measurement across brands while elevating performance expectations
Turn social signals into strategic advantages for the business
Drive a culture of continuous optimization through learning loops and data-driven thinking
We love to be upfront about our pay rates and as we pay our contractors an hourly rate, please note that the hourly range for this position is $42 per hour. The final pay rate offered will be based on candidate's overall skillset and experience. Candidates are welcome to ask further questions regarding compensation during their screening interviews.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
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