Senior Product Designer - E-commerce

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Why is this role important?

The impact you'll make

As a Senior Product Designer, E-commerce, you'll play a key role in shaping the future of online shopping for millions of Canadians. You'll have the opportunity to work across our portfolio of leading brands, including PC Express, Shoppers Drug Mart, and Joe Fresh, to create seamless and delightful customer experiences that drive engagement and loyalty.

You'll join a high-performing team of Product Designers who are passionate about using data and insights to craft intuitive and engaging digital products. Collaborating closely with product managers, researchers, and tech leads, you'll champion a user-centered design approach, ensuring our ecommerce platforms are not only functional but truly irreplaceable for our customers.

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You'll work alongside a high-performing team of Product Designers that create thoughtful and considerate experiences that our customers just can't live without. You will partner with product managers, researchers, and tech leads and use an evidence-focused approach, utilizing research and data to uncover meaningful insights that inform your work. You will work in a collaborative environment with a fantastic culture, partnering with team members across the organization to contribute to the overall success of Loblaw Digital, and our customers.

To succeed as a Senior Product Designer at Loblaw Digital, you should

• Be customer and colleague-focused – We measure our success via colleague and customers satisfaction with every part of the experience we offer. As a Sr. Product Designer, your experience affords you a point of view on what great experiences might look like through different customer lenses and how to test your ideas. We serve all Canadians with our portfolio of businesses, and their needs are not homogeneous; your challenge is to find ways to understand and meet those needs.
• Be collaborative – You value everyone’s perspectives – your colleagues and customers – and one of your most powerful design skills is workshop facilitation to help everyone on your team understand the full context of a problem, opportunity, or solution and come to a shared understanding.
• Be outcome-focused – At Loblaw Digital, customer and business outcomes are everyone’s responsibility. You’re a systems thinker who can think beyond screen design to understand how our customers’ and our business’ broader context inter-connect and influence user experience design decisions.
• Be hypothesis-driven – You love the problem, not your solutions. Your design practice is grounded in the acknowledgement that every solution is a hypothesis built on assumptions and that those hypotheses and assumptions need to be tested and validated.
• Be research and data-informed – You understand the power of research and data to identify problems, opportunities, and solutions. You know when to ask for research and business intelligence data. In this role, you will learn how to work with a broad range of data sources ranging from business intelligence, sales data, web analytics data, quantitative and qualitative colleague and customer research, usability testing results, generative customer research, algorithms, content models, etc. You will also learn what types of insights each of these different data sources can provide, as well as how to organize, interpret, and use that data to make design decisions.
• Be self-managed – You understand the design process well enough to be able to proactively plan and scope your work effort in order to collaborate with product managers and developers to sequence your work. 

What You’ll Do:

• Frame problems and opportunities: you’ll have access to existing data and research as well as the mandate to identify when primary research needs to be done in order to define the problem or opportunity at hand.
• Interaction design: you have a grasp of the interplay among words, visuals, space, time, and behaviours of digital user interfaces.
• Service design: your role at Loblaw Digital also offers opportunities to go beyond digital UI to influence the fundamental design of the services we offer to our customers.
• Facilitate: Guide workshops and discussions to help colleagues reach a shared understanding of problems and opportunities.
• Contribute to our design system: we have built a multi-tenant design system that will require your contributions and leadership.
• Test & learn: Design and conduct usability tests on your design ideas, use the findings to refine your ideas, and when appropriate conduct generative research to deepen our understanding of colleague and customer needs.
• Hand-off: Create all required design artifacts for our engineers to implement.
• Measure: Track the performance of designs post-launch and continue to optimize based on data.

Your portfolio should include case studies that demonstrate:

• Your abilities to frame problems and opportunities to address customer or business.
• Your approaches to problem solving and managing / balancing conflicting stakeholder needs as well as complex business operational needs and constraints.
• The key performance indicators you used to measure the effectiveness of your solutions.
• Your ability to use design as a tool to uncover what questions to ask, what solutions to explore, and how to define and measure success.
• Experience in building and shipping complex applications or software.
• Experience in working in a cross-functional team environment with multiple designers, multiple product managers, multiple stakeholders.
• Experience working with data in collaboration with analysts to query web analytics data and qualitative customer feedback.

How you’ll succeed

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.  

You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love! 

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

How You’ll Succeed: 

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. 

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.

Employment Type:

Type of Role:

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.