Senior Manager, Product Marketing
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Sr. Manager, Product Marketing Job Description
Hybrid: 4 days/week in office
Loblaw Advance drives brands forward. We are unlocking Loblaw’s exclusive customer intelligence, and millions of daily connections with shoppers to drive real impact for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC Optimum, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.
As the Senior Manager, Product Marketing, you will be instrumental in building this growing retail media business by bridging our product innovation and sales activities. Leading the Product Marketing team, you will equip our account teams and clients with the top-tier marketing tools to successfully leverage our suite of capabilities. You will translate product-level value propositions into full-some marketing strategies that come to life across a variety of communication channels including sales presentations, 1-sheets, white-papers, website, email communications, events, and social channels.
Furthermore, you’ll lead cross-functional teams to aligned launch timelines and establish channels for customer feedback to guide product innovation. By staying attuned to trends in the dynamic media and retail landscape, and feeding these into our product and marketing strategies, you will be a key thought-leader shaping our division’s marketplace equity and competitive edge.
What You'll Do
Partner with product management leads to align on product vision, go-to-market strategy, and long-term growth roadmap.
Lead the pitch development for new products and key initiatives, articulating their value and strategic fit for both internal and external stakeholders.
Identify opportunities for product expansion, upsell, and adoption through data, customer insights, and competitive analysis.
Create integrated growth plans that span acquisition, education, enablement, and lifecycle marketing for advertisers.
Define, track, and optimize product KPIs related to engagement, activation, and ROI in partnership with Analytics.
Collaborate with GTM teams to conduct feasibility testing, create product launch materials from positioning to execution and communicate with all stakeholders
Build and manage the creation of customer-facing collateral, sales tools, training content, and marketing materials.
Support the Sales team with enablement assets, competitive positioning, objection handling, and market narratives.
Collect structured feedback loops from customers, sales, and market research, triage and inform product development and positioning.
Act as the internal voice of the customer—ensuring all messaging and features reflect client needs and value delivery.
Work closely with Media Intelligence to identify campaigns for turning into case studies, lead the development compilation and publishing of case studies for external communications.
Who You Are
Strategic thinker with a bias for execution and growth.
A natural storyteller who can distill complex offerings into simple, compelling messages.
Comfortable engaging with C-level stakeholders and leading cross-functional programs.
Confident balancing vision with pragmatism, and short-term execution with long-term scale.
Qualifications
7–10+ years in product marketing, product strategy, or growth marketing within media, ad tech, eCommerce, or B2B SaaS.
Deep knowledge of advertising platforms, retail media networks, or performance marketing.
Experience working closely with senior leaders on business cases, product pitches, and vision development.
Exceptional verbal, written, and presentation skills.
Highly proficient in building narratives and materials for various audiences (brands, agencies, internal stakeholders).
Strong analytical acumen comfortable with KPIs, dashboards, and product metrics.
Experience managing and mentoring a high-performance team is a plus.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
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