Product Marketing Manager

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Loblaw Advance is redefining how brands connect with customers. Powered by Loblaw’s unmatched customer intelligence and millions of daily shopper interactions, we help our business partners make a real impact. With the backing of Canada’s top grocery and pharmacy retailer, and the country’s leading loyalty program, PC Optimum, we offer a powerful platform for consumer brands to reach and engage customers more effectively, driving tangible retail growth. 

Our team is a dynamic blend of talent across loyalty, media, product, analytics, insights, and strategy—working together to create integrated plans that help both our owned and partner brands connect with Canadians in the moments that matter most. 

About the Role – Product Marketing Manager 

As a Product Marketing Manager, you will play a key role in scaling our retail media business by linking product innovation with competitive insights and product-market fit, while aligning these efforts with our sales and marketing strategies and execution. Reporting to the Senior Manager of Product Marketing, you’ll develop high-impact messaging and positioning to help account teams and clients understand the full value of our media products. 

You'll translate product benefits into compelling marketing strategies brought to life across multiple touchpoints—including sales enablement materials, one-pagers, whitepapers, website content, email campaigns, events, and social media. 

In this role, you’ll also lead cross-functional efforts to align product launches and create channels for customer feedback that influence future innovation. By staying on top of evolving trends in retail media, you’ll help shape our market position and strengthen our competitive advantage. 

What You’ll Do 

• Collaborate with product management to develop annual plans and deliver support aligned with the product roadmap. 

• Lead the go-to-market planning and execution for new products and key initiatives, articulating their value and strategic fit for both internal and external stakeholders.  

• Define, track, and optimize KPIs related to engagement, activation, and ROI in partnership with Analytics.  

• Collaborate with product, sales and marketing teams to conduct feasibility testing, create product launch materials from positioning to execution and communicate with all stakeholders 

• Build and manage the creation of customer-facing collateral, sales tools, training content, and marketing materials.  

• Support the Sales team with enablement assets, competitive positioning, objection handling, and market narratives.  

• Collect structured feedback loops from customers, sales, and market research, triage and inform product development and positioning.  

• Act as the internal voice of the customer—ensuring all messaging and features reflect client needs and value of delivery.  

• Work closely with Media Intelligence to identify campaigns turning into case studies, leading the development of compilation and publishing of case studies for external communications. 

• Identify opportunities for product expansion, upsell, and adoption through data, customer insights, and competitive analysis.  

• Create integrated growth plans that span acquisition, education, enablement, and lifecycle marketing for advertisers. 

Who You Are 

• Strategic thinker and a self-starter with a bias for execution and growth.  

• A natural storyteller who can distill complex offerings into simple, compelling messages.  

• Comfortable leading cross-functional programs and exceptional project management skills. 

• Skilled at balancing big-picture vision with practical execution, and short-term goals with long-term growth. 

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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