Digital & Ecommerce

Media Specialist

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Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Reporting into the Ad Ops Manager and coordinating across multiple teams you will be responsible for the day-to-day digital advertising operations of multiple clients. 
 

As a Media Specialist at Loblaw Advance, you will play a pivotal role on our ad ops team, executing strategic digital media campaigns across multiple platforms, with a particular focus on social media. Your primary goal will be to ensure that our clients' objectives are achieved efficiently and effectively. This role requires exceptional attention to detail, a passion for digital media, and the ability to thrive in a fast-paced, constantly evolving environment.
 

As a social media buying expert, you are highly skilled in all aspects of Meta advertising, from Collaborative Ads to the technical details of the Meta Pixel.

Responsibilities

  • Develop and execute paid social media campaigns across various platforms
  • Execute end-to-end digital media campaigns, ensuring smooth implementation and ongoing optimization.
  • Monitor and analyze campaign performance, providing actionable insights and strategic recommendations for continuous improvement.
  • Collaborate closely with cross-functional teams to integrate digital media strategies across multiple channels.
  • Contribute to a collaborative, growth-driven work environment, fostering teamwork and knowledge sharing.
  • Monitor and manage campaign budgets to ensure optimal spend and KPIs
  • Provide accurate and timely media performance reports to both clients and internal stakeholders.
  • Deliver actionable insights and recommendations for campaign optimization.

Qualifications

  • Minimum of 2+ years of hands-on experience with social media platforms (Meta, TikTok, Pinterest).
  • Experience in programmatic buying is a plus.
  • Proven track record in managing successful campaigns and delivering client satisfaction.
  • Strong analytical skills and proficiency with media buying tools and analytics platforms.
  • Strong attention to detail in campaign execution, including targeting, creative review, and performance analysis.
  • Post-secondary education in Marketing, Advertising, Media, or a related field is preferred.
  • Excellent written and verbal communication skills.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.