Manager, Marketing & Control Brands – AI & Technology Operations
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Role Mandate
As the Manager, Marketing & Control Brands – Technology Operations, you will play a critical role in evolving how Loblaw delivers marketing and product innovation by embedding technology and AI across our Marketing and Control Brands ecosystem.
This role goes beyond operational excellence—you will identify, pilot, and scale AI-driven and technology-enabled solutions that improve speed-to-market, personalization, and decision-making across campaigns and product lifecycles. You will act as a key connector between business, technology, and data teams, translating emerging capabilities into practical applications that drive measurable impact.
You will be instrumental in optimizing our marketing and Control Brand operations, ensuring our technology stack is effectively leveraged, and enabling teams to adopt new tools, workflows, and ways of working. This is an exciting opportunity to shape the future of Marketing and Control Brands at Loblaw through innovation, continuous improvement, and strategic execution.
What You Will Do:
AI & Technology Enablement:
- Identify, prioritize, and operationalize AI and automation use cases across Marketing and Control Brand workflows (e.g., campaign optimization, content generation, product lifecycle insights, forecasting). Partner with Loblaw Technology, Digital, and vendor teams to pilot and scale solutions, ensuring measurable business impact and adoption.
Technology Ecosystem Ownership:
- Own the performance and evolution of the marketing and Control Brand technology stack, driving adoption, optimizing utilization, and identifying opportunities to enhance workflows through automation and advanced tooling. Ensure alignment with enterprise standards, compliance requirements, and Service Level Agreements (SLAs).
Process Optimization & Workflow Transformation:
- Redesign and optimize end-to-end marketing campaign and Control Brand product lifecycle processes, embedding automation and AI to improve efficiency, scalability, and speed-to-market. Champion continuous improvement and modern ways of working across teams.
Data Integrity & Governance:
- Establish and uphold strong data governance practices across marketing and product systems, ensuring high-quality, reliable data to support decision-making, performance tracking, and AI-driven initiatives.
Campaign & Product Lifecycle Enablement:
- Act as a strategic advisor to Marketing and Control Brand teams, enabling them to effectively adopt and scale technology and AI tools within day-to-day operations—from campaign execution to product development and launch.
Performance Reporting & Insights:
- Partner with analytics teams to define, track, and analyze key performance indicators (KPIs) and OKRs. Translate data into actionable insights, identifying opportunities to improve campaign effectiveness, product performance, and operational efficiency.
Training, Adoption & Change Leadership:
- Lead the development and governance of training programs, documentation, and change management strategies to drive adoption of marketing technologies and AI capabilities across the organization.
Strategic Stakeholder Collaboration:
- Build strong, collaborative partnerships with key internal teams (e.g., Loblaw Digital, Loblaw Technology, Marketing, Control Brands, Loblaw Media). Act as the voice of Marketing and Control Brands, ensuring business needs are represented in technology roadmaps and vendor engagements.
Innovation & Best Practices:
- Continuously scan the external landscape for emerging marketing, product, and AI capabilities. Translate leading practices into scalable pilots and embed best-in-class approaches across Loblaw’s Marketing and Control Brand functions.
What We Are Looking For
To succeed in this role, you will need:
- 5+ years of progressive experience in Marketing Operations, Marketing Technology, Product Operations, or related roles within complex, cross-functional environments (CPG or retail experience preferred).
- Bachelor’s degree or MBA in Marketing, Analytics, Business Technology, Operations Management, or a related field.
- Proven ability to identify, pilot, and scale technology and/or AI-driven solutions that drive business impact (e.g., automation, personalization, content generation, or decisioning).
- Strong understanding of marketing ecosystems, customer data, and/or product lifecycle management (PLM), with the ability to connect systems, data, and workflows end-to-end.
- Experience working with marketing technology and AI tools (e.g., CDPs, analytics platforms, generative AI tools such as OpenAI/Gemini), with a focus on applying these capabilities to solve business problems and deliver measurable outcomes.
- Demonstrated ability to lead cross-functional initiatives and influence stakeholders across business, technology, and analytics teams.
- Experience driving change and adoption of new tools, processes, and ways of working across organizations.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and recommendations.
- Exceptional communication and storytelling skills, with the ability to articulate complex concepts clearly and influence executive stakeholders.
- Proficiency with project management and collaboration tools such as Workfront, Jira, Confluence, and MS Project.
- PMP designation is considered an asset.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
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