Marketing

Manager, Instore Marketing

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Location:

243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work.  We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

Manager, In Store Marketing – 16 Month Contract

We are hiring a Manager, In store Marketing

Reporting to the Senior Manager, In-Store Marketing, the incumbent, will be responsible for the management and delivery of in store Campaigns, Signage and Print materials ensuring that strategic objectives along with innovation through POP captures a unique customer In-Store experience. The Manager, In store Marketing will act as the liaison between internal and external stakeholders (e.g. Operations, Design & Construction, Marketing and Merchandising teams) and external vendors (e.g. Print vendor, Promotional merchandise vendor) to optimize store programs and to ensure the campaigns drive high impact and differentiation though the customer In-Store experience.

Key Responsibilities

  • Manage the planning and execution of in-store marketing initiatives, partnering with Brand Marketing, the Loblaw Agency, and lead vendors to develop innovative POP materials and prototypes.
  • Serve as the primary point of contact for implementing in-store programs, overseeing workbacks, timelines, budgets, shipping, kitting, and fulfillment.
  • Lead the development of executional briefs for annual in-store campaigns, defining detailed job specifications and managing the supplier quote and negotiation process.
  • Recommend and implement production process improvements that enhance quality, reduce costs, and optimize turnaround times.
  • Work closely with the Production team to ensure all print files meet technical requirements and brand standards.
  • Collaborate with Creative teams and in-store communication specialists to ensure accuracy and alignment across all marketing assets.
  • Partner with external on-site vendors to support execution of print materials and ensure flawless delivery to stores.
  • Support permanent signage initiatives by partnering with Merchandising, Creative, and Real Estate to ensure alignment to Shoppers Drug Mart brand guidelines.
  • Participate in cross-functional meetings to align stakeholders on strategy, objectives, priorities, and executional requirements.
  • Work with cross functional teams including by not limited to Creative, Category Management, Translation, Legal, Merchandising, Store Planning, Promotions, Store Operations, and Call Centre to develop & execute “store-ready” programs
  • Prepare presentations to communicate new innovations, in-store prototypes, recommendations, and cost options.
  • Support store audits and work with print vendors to maintain accurate store profiles.
  • Troubleshoot store signage issues and coordinate distribution to ensure programs are executed successfully.
  • Source in-store hardware and fixtures required for POP materials.
  • Lead innovation requests, ensuring solutions prioritize customer experience and align with Operational and Merchandising standards.
  • Source and manage promotional merchandise requests, including innovation and product refreshes for the internal store portal.
  • Maintain program budgets, ensuring cost effectiveness and responsible financial management.
  • Create purchase orders, process invoices, and manage monthly financial forecasting for assigned projects.
  • Support the management of the annual in-store marketing forecast, track actuals, and deliver clear financial reporting and insights to senior leadership and Accounting.
  • Monitor project deliverables to ensure accuracy and completeness, proactively identifying and managing risks.
  • Gather and feedback and insights to create post-mortem reports and recommend improvements.
  • Manage special projects aimed at elevating the in-store experience.
  • Oversee the Holiday and Everyday Décor & Wrap programs for Shoppers Drug Mart, Pharmaprix and Beauty Boutique, including overseas sourcing, inventory management, replenishment, packaging, logistics and distribution.
  • Manage In store Marketing Portal site including inventory management, annual review and verification of active elements, replenishment, reporting, financial reconciliation, and maintenance of template library.

Required Skills

  • This role requires a strong team player who thrives in a fast-paced, deadline-driven environment and can collaborate effectively with multiple internal and external partners to achieve business results.
  • Proficiency in Microsoft Excel with the ability to use basic formulas and functions, such as VLOOKUP and pivot tables, to analyze data, track budgets, and support accurate financial reporting.
  • Ability to drive innovation and differentiation though new visual ideas and techniques.
  • Highly adaptable, able to prioritize tasks in a shifting environment, and effective in collaborating with a wide range of personalities and working styles.
  • Strong business acumen with demonstrated negotiation and multi-tasking abilities to manage competing timelines. Highly organized and capable of overseeing a diverse portfolio of programs.
  • Must be highly organized with the ability to handle tight deadlines and last-minute revisions
  • A strong work ethic and attention to detail and accuracy.
  • Excellent interpersonal, communication and negotiating skills, both oral and written.

Education & Job Knowledge

  • Post secondary education equivalent to a bachelor’s degree or College diploma in Graphic Communications or Marketing. 
  • Strong knowledge of print production and processes.
  • Proficient in Microsoft Office
  • Advanced knowledge of Canadian retail, and in-store marketing would be an asset.

Experience

  • Minimum 5 years of Project management or Visual Merchandising experience
  • Experience working with a Retailer or Print Company would be an asset

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand.   Benefit from a purchase discount program, competitive pay and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture.  We believe great people model our values, are authentic, build trust and make connections. 

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today. 

Employment Type:

Full time

Type of Role:

Temporary with Benefits (Fixed Term)

Shoppers Drug Mart Inc. recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

Hiring Range / Échelle salariale à l’embauche :

$80,000.00 - $110,000.00 / 80.000,00$ - 110.000,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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