Marketing

Manager, Experiential Marketing - 12mth Contract

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Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

This role is responsible for the development, implementation and execution of experiential programs to support the strategic growth of Loblaw’s control brands, national brands and retail banners.


Manager Accountabilities:

  • Collaborating with other members of the Marketing team, develop and execute marketing programs and activations to support the growth of Loblaw’s control brands, banner brands and national brand businesses.
  • Accountable for management of agencies, budget and project management.
  • Support and cultivate relationships and capabilities with multiple agencies to drive best in class, innovative field and experiential marketing strategies and programs.
  • Working with internal stakeholders, to develop and execute flawless onsite activations (both in and out-of-store).
  • Working with internal subject matter experts and external agency partners to strategize, develop and execute communication and activation programs to support national marketing initiatives.
  • Working with category management teams and product developers, developing and executing marketing strategies to support sales growth of key product categories.
  • Evaluate key learning’s from previous programs to build stronger activations and programs
  • Establish and maintain budgets & financials for the aforementioned marketing activities. Develop creative solutions to save costs and resources (collateral, agency fees, etc.)
  • Liaise between creative /production teams and internal teams to ensure creative adheres to all marketing guardrails, trademark rules, aligns with overall strategy and objectives. 
  • Actively monitor all projects, from conceptual development to creative design and specification to post analysis ensuring strategic alignment, completeness and accuracy.
  • Promotes and nurtures organic growth with internal and agency relationships


Role Requirements:

  • University or college degree in business, marketing or an equivalent degree in a field of study related to the job.
  • 5-8 years of relevant work experience in event management, retail, experiential agency and/or marketing environment.
  • Travel, weekend, and evening work will be required
  • Hold valid driver’s license


Core Competencies:

  • Experience managing agency teams and cross-functional partners
  • Able to multi-task with strong project and time management skills with the ability to prioritize competing projects
  • Exceptional interpersonal skills in order to effectively source information, obtain approvals, and build relationships to effectively influence stakeholders to achieve success
  • Creative problem solver and strategic thinker with a strong work ethic and ability to work independently in a fast-paced environment
  • Excellent analytical and negotiation skills
  • Attention to detail
  • Self motivator who can take initiative
  • Strong communication skills, able to express themselves clearly and logically through all forms of written and oral communication
  • Passionate and confident in their tone and manner

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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