Digital & Ecommerce

Ecommerce Category Manager - Joe Fresh

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At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Why is this role important?



JOE FRESH – ECOMMERCE CATEGORY MANAGER

About Loblaw Digital

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app impacting the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make a significant and lasting impact on Canadians.

Overview:

We are seeking a highly experienced and dynamic Ecommerce Category Manager to support the optimization of the online category strategy for the Joe Fresh eCommerce business. This role offers a unique opportunity to help shape the digital assortment and drive smarter customer acquisition, stronger retention, and deeper engagement strategies. You’ll collaborate closely with cross-functional partners across Joe Fresh and Loblaw Digital to report on key category results and help turn insights into strategic opportunities. The ideal candidate will bring a strategic mindset, strong analytical skills, and a passion for ecommerce and fashion retail.

Key Responsibilities

  • Support in developing and executing short-term and long-term category strategies to deliver sales, margin, and inventory productivity targets, in alignment with overall business objectives.

  • Lead the full year and periodic ecommerce sales forecast, with the ability to re-forecast based on category initiatives, promotional strategies, and evolving digital landscape.

  • Responsible for providing weekly/periodic/quarterly/annual data insights on sales, margin, and category performance against budget and forecast to support decision making and optimization opportunities.

  • Make recommendations on ecommerce promotional strategies based on category performance and manage ecommerce promotional calendar.

  • Support the category strategy on third-party marketplaces including assortment selection, merchandising, and promotional plan.

  • Partner with the Joe Fresh Category team to provide data insights and make recommendations to support and optimize the ecommerce category strategy.

  • Partner with Digital Experience team to provide data-backed insights to support optimizations in online merchandising, navigation, and product storytelling.

  • Partner with the digital marketing team to align category strategies with promotional campaigns, paid media efforts, and other marketing initiatives.

  • Support new growth opportunities for the ecommerce business and monitor performance against specific growth KPIs.

Skills and Qualifications

  • Post-secondary degree in a related field.  

  • Minimum 4+ years of experience in retail buying or ecommerce category strategy.

  • Understanding of how to interpret financial data and sound understanding of digital retail math.

  • Experience with data visualization tools such as Looker, Looker Studio or similar platforms is preferred 

  • Knowledge and experience utilizing additional data analysis tools (e.g., Python, R Studio) is an asset

  • Advanced Excel skills (pivot tables, VLOOKUPs, data modeling).

  • Exceptional communication and interpersonal skills.

  • Results-oriented mindset with the passion for staying up to date with industry trends and emerging technologies.

  • Passionate about fashion and ecommerce.  


     

How You’ll Succeed: 

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. 

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.

Employment Type:

Full time

Type of Role:

Regular

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Hiring Range / Échelle salariale à l’embauche :

$80,000.00 - $110,000.00 / 80.000,00$ - 110.000,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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