Director, Brand Marketing & PR - Media
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Loblaw Advance drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC Optimum, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.
At Loblaw Advance, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!
The impact you’ll make:
We are seeking a dynamic and strategic Director of Brand Marketing & PR to lead the expansion and growth of Loblaw Advance, our innovative media and advertising technology division. In this pivotal role, you will translate product and business strategies into impactful marketing and communication plans, driving awareness, adoption, and client success. You will be a key collaborator across product marketing, sales, strategy, and account teams, fostering strong client relationships and market leadership.
What you’ll do:
Build the Brand and Drive Thought Leadership:
• Craft compelling content and insight-driven narratives to establish Loblaw Advance as a category leader in media innovation
• Spearhead PR initiatives, awards submissions, speaking engagements, and strategic sponsorships to elevate market visibility
• Publish impactful whitepapers, case studies, and industry research to establish credibility and showcase media innovation
• Manage brand presence through strategic events, activations, educational series, and branded merchandise
• Lead and mentor the brand marketing team, ensuring alignment with brand strategy, business goals, and executional excellence.
Sales Enablement & Lead Generation:
• Develop and execute targeted digital marketing campaigns across email, social media, the Loblaw Advance website, and newsletters, leveraging Salesforce Marketing Cloud and LMS tools to generate qualified leads.
• Create and maintain sales enablement materials, including prospecting initiatives, LinkedIn campaigns, and lead generation content, to support sales team efforts.
• Shape go-to-market strategies for new media products, building compelling selling narratives and driving market adoption.
Measurement & Optimization:
• Define and track key performance indicators (KPIs) for brand engagement, marketing-influenced pipeline growth, and overall campaign effectiveness.
• Analyze marketing data and campaign performance to identify areas for optimization and improvement, maximizing client engagement and business results.
• Monitor emerging media trends and competitive landscape to identify opportunities for Loblaw advance to lead the market and innovate.
What You’ll Bring:
• Proven track record as a strategic and self-directed brand marketing leader with the ability to motivate, organize, and align cross functional teams to achieve business goals
• 5-10+ years of progressive brand marketing and communications experience, with a focus on B2B marketing, sales enablement, and client growth
• Extensive experience across various marketing communication channels, including event marketing B2B social media, content marketing (whitepapers, newsletters), and website management
• Deep understanding of the media, advertising technology, or retail/consumer packaged goods sectors
• Exceptional storytelling and communication skills, with the ability to translate complex data and insights into persuasive narratives
• Strong project management skills and the ability to prioritize high impact initiatives
• Experience with Adobe Creative Suite or similar design tools and a strong visual design sense
• Experience with Salesforce Marketing Cloud, Coda, Jira preferred
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
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