Marketing

Digital Messaging Specialist

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At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Why is this role important?

The Digital Messaging Specialist will support the manager with technical development and implementation of 1:1 communication campaigns, automated workflows and marketing journeys. The Digital Messaging Specialist will manage campaigns, data preparation, deployment and analysis of email and push campaigns. The majority of the Digital Messaging Specialist’s time will be spent working within Salesforce Marketing Cloud and will apply HTML, AMPscript, and SQL skills to code and deploy emails, and maintain onboarding journeys in email, SMS and push channels.

Note: This is a 6 month non-payroll contractor role. 4 days on-site per week.

 
What You'll Do:

  • Coordinate with marketing team and digital agency for ad-hoc and automated marketing programs; support marketing team with development of campaigns and technical build strategy

  • Code, develop and deploy emails within Salesforce Marketing Cloud

  • Write and optimize SQL queries within Salesforce Marketing Cloud to segment audiences, manage data extensions, and support targeted, data-driven campaign execution.

  • Use HTML and AMPscript to build and maintain email templates and/or content blocks; build custom emails

  • Use HTML and AMPscript to optimize and/or create new tests within journeys (including new control/test content modules, decision splits, cadence) 

  • Deploy campaigns including data preparation and beta testing, A/B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis

  • Use campaign quality assurance skills and deployment checklists to ensure campaigns are deployed error-free

  • Support the Manager to build automated reports that will drive lifecycle marketing insights and optimizations and inform testing strategies

  • Support the Manager to maintain ESP database(s); data pipeline(s); content library(ies) including email templates; automated Journeys (lifecycle and behaviour-triggered digital messaging); ensure Journey and automation uptime with logs and audits

What You'll Bring:

  • 2-4 years of relevant HTML/Email development work experience; experience with Salesforce Marketing Cloud a must.

  • Intermediate knowledge of HTML, CSS, and AMP scripting (or equivalent logic language).

  • Deep SQL expertise in SFMC, including complex joins, data extensions, and performance optimization for segmentation at scale

  • Proficient in Adobe programs such as Photoshop

  • Self-starter, positive attitude, strategic thinker, analytical mindset

  • Highly organized, able to prioritize multiple projects and stakeholders, and work effectively and independently in a fast-paced environment

  • Excellent verbal and written communication skills.

  • Experience testing templates using tools such as Litmus

How You’ll Succeed: 

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. 

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.

Employment Type:

Full time

Type of Role:

Non-Payroll Contractor

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Hiring Range / Échelle salariale à l’embauche :

$60,000.00 - $82,500.00 / 60.000,00$ - 82.500,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for a newly created position. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste nouvellement créé. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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