Marketing

Digital Messaging Manager

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At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Why is this role important?

Why is this role important?
Reporting to the Senior Manager, Digital Messaging, the Digital Messaging Manager will lead the planning, development, and execution of 1:1 communication strategies to drive customer engagement and retention for our PC Express, Joe Fresh, and Shoppers Drug Mart businesses. They will deliver highly personalized campaigns, maintain workflows, and identify new triggers & journeys across email, SMS, and push channel. The Digital Messaging Manager will oversee day-to-day campaign operations, partner closely with marketing and cross-functional teams, and manage the performance of automated programs and journeys. They will lead the technical build and deployment of campaigns (within Salesforce Marketing Cloud and MoEngage), ensuring campaigns are delivered on time with accuracy, and aligned to business objectives. This role combines hands-on execution with leadership responsibilities, including mentoring team members, driving best practices, and identifying net-new and optimization opportunities.

Note: This is a 12 month contract with opportunity for renewal. This role requires working 4 days on-site per week.

Requirements & Responsibilities

  • Partner with marketing team and other business stakeholders (such as Analytics, Design, Copy, Product, Tech) to successfully co-create & deliver 1-1 messaging campaigns through Email, Push, and SMS channels aligned to business goals and programs.

  • Develop messaging touchpoints & campaigns using Salesforce Marketing Cloud and MoEngage, employing HTML, Jinja, and AMPscript to build and maintain templates, content blocks, and custom campaigns.

  • Maintain & optimize customer journeys by utilizing HTML, Jinja, and AMPscript to implement new control/test content modules, decision splits, and cadence adjustments.

  • Deploy campaigns including data preparation and beta testing, A/B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis

  • Act as a key contact for stakeholders, translating business requirements into technical solutions and campaign execution plans.

  • Mentor and coach specialists, fostering technical skill growth and ensuring adherence to best practices.

  • Deploy campaigns including data preparation and beta testing, A/B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis

  • Manage ESP databases, templates, data pipelines, and content libraries, ensuring systems and automated journeys remain operational.

  • Deploy campaigns including data preparation and beta testing, A/B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis

 

Experience required:

  • Post-secondary degree in Marketing, Communications, Business, or related field.

  • 5-7 years of experience in digital messaging, CRM, or lifecycle marketing, including hands-on work in platforms such as Salesforce Marketing Cloud and MoEngage

  • Proven experience leading & managing end-to-end campaign development, from planning and execution to reporting and optimization.

  • Strong technical expertise with HTML, CSS, AMPscript, SQL, and Jinja; knowledge of APIs is an asset.

  • Experience managing customer journeys, automations, and large-scale digital campaigns.

  • Strong understanding of compliance standards & regulations (CASL, CAN-SPAM, GDPR/ePD).

  • Experience leading projects or teams, with strong mentoring and coaching skills.

  • Critical thinker with the ability and willingness to pivot as business needs and expectations change.

  • Solid communications/presentation skills and the ability to work in a fluid corporate work environment with multiple stakeholders.

  • Highly organized, able to prioritize multiple projects in a fast-paced environment

  • Exceptional analytical, conceptual, and problem-solving abilities.

  • Capable of managing competing priorities with minimal supervision.

  • Self-starter, positive attitude, strategic thinker, analytical mindset

How You’ll Succeed: 

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. 

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.

Employment Type:

Full time

Type of Role:

Non-Payroll Contractor

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

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