Merchandising

Category Director, Omni Channel SuperMarket

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Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Why is this role important:

Reporting to the Divisional Sr. Category Director, the Category Director, Omni-Channel will be accountable for leading every aspect of the online shopping experience for all food categories, including vision, strategy, financial performance and program execution. This role will be responsible for leading a group of passionate and hardworking individuals.

This is important work. Canadians are counting on us. So, whether you want to join the Loblaw family or are already an experienced member of the team, hopefully you will consider applying.


What you'll do:

  • Work closely with the in-store merchandising teams and Loblaw Digital to build category programs and ensure that targets for sales, margin, market share & tonnage for a group of categories are met

  • Work with various colleagues in retail merchandising, operations, control brands, supply chain, loyalty, marketing, and media

  • Responsible for the short-term & long-term category strategies within the division for the online channel

  • Lead and develop a team with online program management and execution, including promotional planning, forecasting, financial modelling with P&L impact analysis, product pricing decisions, promotional strategy effectiveness and digital content decisions

  • Responsible for the optimization of assortment within category to meet the KPIs (Key Performance Indicators) on sales and margin

  • Collaborate with Digital Central Merchandising team to create online experiences that engage customers effectively in discovering and buying specific categories

  • Set an online product pricing strategy that meets the needs of the format and to maintain a competitive advantage

  • In collaboration with the Digital Central Merchandising team, define go to market strategies for key seasonal events

  • Responsible for achieving overall online banner targets and Key Performance Indicators

  • Find opportunities to better represent the product online and work collaboratively with the Digital Central Merchandising team to define requirements for product description pages, category listing pages & others

  • Analyze weekly online channel basket, category & product performance online to find opportunities

  • Understand the competitive landscape of the category and retail online industry to be Canada’s favourite online destination

  • Excellent communication skills and able to present to senior management

  • Coach, develop and mentor team members. This includes explicit consideration of on-the-job training needs for each colleague, arranging appropriate training, providing feedback, and supporting colleague development


What you bring:

  • 5 years of business experience in category management and/or e-commerce merchandising 

  • 3-5 years’ experience leading and establishing a team

  • A strong understanding of the market and competitive landscape to recognize and capitalize on opportunities

  • Thrive in a fast-paced environment, in partnerships with divisions and collaborators across the enterprise to solve complex problems

  • Shown strength in having a ‘customer lens’ in all decision-making process

  • Proven track record to develop short- and long-term plans in line with corporate strategies

  • Dynamic and innovative: passionately seeks out opportunities to improve competitiveness and demonstrates an innovative spirit.

  • Ability to gather and synthesize customer, competitor and market insight and information

  • Shown ability to deliver results in a high-pressure environment with the ability to set priorities and meet challenging deadlines.

  • An effective change agent who possesses the influencing skills needed to help the organization adopt new ways of thinking and accepts more sophisticated business tools

  • Champion strong business relationships through networking and communication skills 

  • A curious and entrepreneurial attitude

Note: At Loblaw, we embrace a balanced work model that includes four days of in-office collaboration and one day of remote work per week.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.