Analyst, Integrated Marketing
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Loblaw™ Advance drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC OptimumTM, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.
At Loblaw™ Advance, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!
What You'll Do:
· Create internal/external sales decks highlighting media packages, offerings, and details.
· Source necessary data insights about LCL and our media products from data analytics, product, media operations, and insights teams to build compelling sales narratives for the Advance sales team.
· Help to create support tools for the sales team such as training materials, or campaign planning tools as needed to enable the effective sell-through and execution of media product lines.
· Liaise with various LCL teams as needed for confirmations of creative mocks or other materials we use in our sales & marketing collateral.
· Ensure consistency and accuracy of sales narratives and branding across all marketing, sales, and communication channels,
· Draft, review and manage any other marketing materials as necessary for Advance external & internal communications.
Does This Sound Like You?
· University level degree with specialty in Marketing, Digital Media, Communications, or a related field.
· Retail experience is considered an asset.
· Expert marketing storyteller adept at creating both visual and written marketing communications and presentations.
· Advanced copywriting skills and a strong visual design aesthetic are an asset.
· Self-starter that takes ownership of their projects from start to finish.
· Strong ability to prioritize multiple projects.
· Exceptional interpersonal skills to effectively source information, obtain approvals and build relationships.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
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