Ad Operations Specialist
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Reporting to the Ad Operations Senior Manager and working cross-functionally with multiple teams, you will be responsible for the day-to-day digital advertising operations across a portfolio of clients. As an Ad Operations Specialist at Loblaw Advance, you will play a key role in executing strategic digital media campaigns across a variety of platforms. You will be responsible for monitoring campaign pacing and performance, making optimizations, and delivering post-campaign insights. This role requires strong attention to detail, a passion for digital media, and the ability to thrive in a fast-paced, ever-evolving environment.
Key Responsibilities:
- Traffic onsite and offsite campaigns across various third-party platforms, including internal media buying tools
- Execute end-to-end digital media campaigns, ensuring seamless setup, QA, and launch processes
- Monitor and analyze campaign performance, providing actionable insights and optimization recommendations
- Collaborate with cross-functional teams to align digital strategies across multiple channels
- Manage budget pacing and campaign spend, ensuring alignment with performance KPIs
- Deliver timely and accurate performance reporting to internal stakeholders and clients
- Contribute to a collaborative, growth-focused team environment by sharing knowledge and best practices
Qualifications
- Minimum 3 years of hands-on experience with media buying platforms (e.g., Meta, Pinterest, Google Ads, DV360, Hivestack)
- Ability to manage multiple campaigns and deadlines in a fast-paced environment
- Proven track record of managing and optimizing campaigns to meet or exceed performance goals
- Strong analytical skills and proficiency with media buying and reporting tools
- High attention to detail across all aspects of campaign execution (targeting, QA, performance analysis)
- Post-secondary education in Marketing, Advertising, Media, or a related field preferred
- Excellent written and verbal communication skills
- Ability to manage multiple campaigns and deadlines in a fast-paced environment
- Strong organizational skills with the ability to prioritize effectively
- Proficiency in data analysis and using insights to drive decision-making
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
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